LÜKS SATIŞ TEKNİKLERİ– Ekrem SAĞEL
“The luxury you think you know… isn’t real luxury!”
“Luxury is the combination of the finest materials, elegance, and comfort.” – Bottega Veneta
“Luxury is a trend that never goes out of style.” – Audrey Hepburn
“Luxury is the best of what is possible.” – Richard Mille
“Luxury is enjoying the beauty of life.” – Oscar Wilde
“Luxury is a tool to enhance life’s quality, experience pleasurable moments, and achieve personal satisfaction.” – Bentley
“Luxury is not only about material wealth, but also includes spiritual richness.” – L’Wren Scott
“Luxury offers a world beyond limits and adds more color to life.” – Louis Vuitton
“Luxury is a way to personalize and celebrate life’s enjoyable moments.” – Jaeger-LeCoultre
“Luxury comes with quality and authenticity.” – Jimmy Choo
“Luxury is investing in oneself.” – Tiffany & Co.
“Luxury offers a way to enjoy life and feel special.” – Gucci
“Luxury is a way to explore and experience the pleasures of life.” – Hermes
“Luxury is a way to discover yourself and create a unique style.” – Alexander McQueen
“Luxury is about living the finest moments in life.” – Bulgari
“Luxury is a lifestyle that allows you to offer the best to yourself and your loved ones.” – Cartier
“Luxury can also be seen as a way to appreciate the value of time and effort.” – Van Cleef & Arpels
“Luxury is a way to give yourself an exceptional experience.” – Fendi
“Luxury is the combination of quality and aesthetics.” – Balenciaga
“Luxury is a way to reward yourself and celebrate the beauty of life.” – Givenchy
“Luxury provides all the tools needed to enjoy life to the fullest.” – Lamborghini
VERİLEN SÖZLER TUTULUR mu? – Ekrem SAĞEL
”(On the Diamond Industry)”
What really goes on behind the scenes of the industry?
I’ve put into words the issues that have been whispered for years.
The things no one dared to write about. After all, everyone in the sector has mutual financial interests.
If someone points out the wrongdoings, speaks up, or criticizes—no one likes them. They don’t get jobs.
They get no references.
I have no such fear.
In business, we talk about “Total Quality Management.”
Though it may seem outdated, it’s still present in every aspect of professional life.
The concept of quality is defined as “doing the right things.”
Total quality means “doing the right things the right way.”
In Kaizen, it’s said that “the enemy of good is better.”
To achieve the best, sometimes you must play devil’s advocate. The good is hidden in the details.
In this book, you’ll read about the mistakes, the lack of systems, the distrust, and the disrespect for people and labor in the industry.
Yes… Truth never stays hidden forever.
And one day, someone was bound to write about it. That person turned out to be me…
GELECEKTE SATIŞ – Ekrem SAĞEL
“Many things will never be the same again!”
Surely, you’ve heard the story of Kodak. Once a global giant in photography with 170,000 employees, Kodak failed to plan for the future. It resisted transformation as the footsteps of digitalization grew louder. In just a few short years, it lost its industry leadership—today, it’s barely remembered.
The same fate that befell Kodak and Polaroid will befall many industries within the next 5–10 years. And most people can’t see it coming.
It’s about reading the signs correctly, planning ahead, and being open to change.
As we saw during the pandemic, companies that embraced digital transformation continued their sales seamlessly through online channels.
In the past, selling a product was the core of sales. The software industry was the first to break this perception.
When I was a child, there was a cartoon called The Jetsons. This family lived in huge skyscrapers, pressed a button to order food, and an elevator delivered it. It’s not quite like that today—but we can now use an app to locate the nearest café, taxi, or store.
Just 20 years ago, few would have believed that software like Uber or Airbnb would become among the world’s biggest companies, attracting billion-dollar investments.
Yet here we are, buying and selling Bitcoin and other cryptocurrencies.
Most of us believe artificial intelligence will be the leadership force of the future.
This is what SALES IN THE FUTURE is about:
How can we continue selling without getting lost in this transformation?
How do we move forward?
And most importantly, how do we adapt?
Get ready for the Sales 5.0 era.
A blend of human and technology is possible—with SALES IN THE FUTURE.
MÜCEVHER VE PIRLANTA SATIŞ TEKNİKLERİ– Ekrem SAĞEL
Success in sales is not only about presenting a product; it is directly related to the trust established with the customer, timing, product knowledge, and effective communication strategies.
For example, if you want to upsell, you must clearly show the added value to the customer.
If it feels forced or unnecessary, it may create a negative impression.
Unfortunately, one of the biggest mistakes in sales is communicating based solely on price.
However, a good salesperson can sell without discounts—if they know how to position the product and shape the perception.
Holding the title of “sales expert” alone is not enough.
The true differentiators are those who understand sales psychology, customer expectations, and behavioral models.
While the 4C model (Customer, Cost, Convenience, Communication) is still important in marketing, the 5C model (Customer, Company, Competitor, Collaborator, Context) provides a broader perspective.
Because today, sales are not only shaped by the customer, but also by internal company dynamics, competition, and external conditions.
Secrets of Working Across Five Continents: Thriving Through the Power of Cultural Diversity
This unique work features 145 expert contributors representing five continents, each bringing in-depth knowledge and experience. These authors, all specialized in their fields, contribute not only theoretical insights but also real-world experience and practical wisdom.
The book delves into core concepts embraced by each author, their domain-specific approaches, and the perspectives they’ve developed over the years.
As such, this is not just an informative resource—it is also a source of inspiration and a mind-opening guide.
Readers gain the opportunity to see different perspectives from across continents, thereby improving their ability to think on a global scale. This book is a valuable reference for anyone pursuing professional growth.
Each author shares the latest knowledge and practices in their area of expertise, along with solutions to the challenges they’ve encountered.
From education to leadership, and technology to communication, the content spans a broad spectrum and is presented through a multidisciplinary lens—making it one of the rare sources that appeal to both academic and practical audiences.
Thanks to the richness of cultural diversity, readers will also gain valuable insights into business practices, communication styles, and leadership approaches in different parts of the world.
Thus, this book serves not only as a knowledge base but also as a strategic roadmap that promotes global thinking and vision development.
SALES SECRETS IN THE NEW NORMAL: Changing Dynamics of the Post-Corona Sales World
“Coming together is a beginning, staying together is progress, working together is success.” — Henry Ford
Different perspectives from around the world united with a shared purpose: to share knowledge and inspire.
We live in an era dominated by uncertainty and rapid change.
That’s precisely why bringing together ideas for the future offers a powerful roadmap—not only for industries but for individuals as well.
With this motivation, we came together to become a source of clarity in today’s murky waters.
All our writers and friends worked with dedication.
When we said we wanted to distribute this work for free, not a single person asked “why?”.
First and foremost, we thank all those who contributed—sharing their experience, time, and knowledge with generosity and no expectations in return.
As Ceres Publishing, we are honored to contribute.
We wish you an enjoyable reading experience.
If we can make a difference in even one person’s life, then our project has fulfilled its mission.
Work life will improve through love, dedication, and sharing.
Our first step is to write and share; the next step is yours: to read and apply.
With love…
